Final Frontier Sports
E-commerce Website
Revamped Final Frontier Sports with new branding, Webflow, and SEO—boosting traffic and conversions dramatically.
Project overview
Final Frontier Sports’ original WordPress site faced challenges in design flexibility, functionality, and brand identity. Their monthly traffic hovered around 525 visitors with a modest 1.5% conversion rate. Recognizing these limitations, I proposed a full redesign in Webflow along with a fresh brand identity—encompassing a new logo, color palette, and targeted keyword strategy—to increase visibility and drive sales.
- Outdated WordPress Site: Inflexible layouts and limited e-commerce functionality hindered user engagement.
- Low Traffic & Conversion: Averaging 525 monthly visitors with a 1.5% conversion rate.
- Rebranding Necessity: Needed a cohesive brand identity that would resonate with outdoor enthusiasts.
- SEO Focus: Identified relevant keywords to bolster organic search rankings and overall brand visibility.
Project execution
I began by conducting a comprehensive website and brand audit. Next, I laid out a strategic site map and wireframes that addressed the user experience shortfalls. The new branding elements—logo, color scheme, and typography—were seamlessly integrated into a Webflow build designed to enhance both aesthetics and usability.
- Brand Audit & Strategy: Assessed old branding elements to define the new style guide.
- Wireframes & Prototyping: Created a user-centric architecture for easier navigation and product discovery.
- Custom Webflow Build: Moved from WordPress to a more flexible platform, improving site speed and design consistency.
- SEO-Driven Content: Incorporated targeted keywords and meta tags to boost organic search performance.
Project results
Within three months of launching the redesigned Webflow site, Final Frontier Sports experienced a 147% boost in monthly traffic (reaching over 1,300 visitors) and saw conversions jump to 4%, surpassing initial projections. The refreshed logo and cohesive visuals strengthened brand recall, while the improved e-commerce functionality attracted and retained more customers.
- Significant Traffic Growth: Monthly visitors surged from 525 to 1,300.
- Higher Conversion Rate: Jumped from 1.5% to 4%, reflecting a strong improvement in user engagement.
- Brand Reinforcement: New logo and consistent visual identity led to better brand recognition.
- SEO Success: Ranked higher in google search with multiple targeted keywords, driving sustained organic growth.
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