Project overview

College Click sought a more engaging platform to guide high school students through the college application process. Their previous site lacked clarity and user-friendly navigation, making it challenging for prospective students to access essential resources. To address these issues, I migrated their website to Webflow, refreshed the overall design for better usability, and rebranded the organization with a modern logo and color scheme. Incorporating targeted keywords aimed at college admissions topics was critical to improving site visibility and drawing in students, parents, and educators.

Project execution

1. In-depth Analysis: Conducted a user needs assessment to understand common pain points faced by high school students during the application journey.
2. Webflow Redesign: Built a clean, intuitive interface that seamlessly presented college prep content, from standardized test tips to application deadlines.
3. Brand Refresh: Developed a new logo and color palette reflective of College Click’s supportive, future-focused ethos.
4. Content Organization: Streamlined resource sections to reduce clutter and ensure that vital information was easily accessible.
5. SEO Optimization: Integrated strategic keywords and meta descriptions, aligning with college admissions queries to boost organic traffic.

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Project results

• Improved Engagement: The redesigned layout and clear calls-to-action led to higher on-site engagement, with visitors spending more time exploring content.
• Enhanced Brand Identity: The new logo and cohesive brand elements strengthened College Click’s credibility, helping it stand out among educational service providers.
• Higher Conversions: The streamlined user experience and emphasis on relevant resources encouraged more sign-ups for newsletters and test prep services.